Celebrating The Side Hustle

It has been a minute (or a lifetime) since I have written so authentically, so publicly.
My thoughts, once reserved for my journal, are now compelling me to put them on display.

The bottom line: It has taken me four years to feel comfortable enough to be so completely transparent with my beautiful audience.

Moving forward, I have decided not only to showcase the “glossy” side of building a shoe label but also the raw, unfiltered ups and downs of entrepreneur life.

The idea to start a luxury shoe line from scratch came to me in July 2020, at the height of the Pandemic.

I had spent the last decade in the corporate world, battling my social anxiety by “re-creating myself” as a woman who was confident and in control.
This woman- my alter ego- dressed well, had a warm heart, and was strong, yet feminine.

Through fashion, I was able to survive my nagging self-doubt and started to become the woman I always wanted to be.
Was I still anxious? Of course. But it was no longer crippling; the sounds of my negative self-talk were now muffled by feeling put-together and happy.

Luna Selene was a way to help other women achieve what I had, a sense of deep self-worth, through mindful and gorgeous fashion choices.
If you dress the part, you will start feeling the part, that’s my opinion!

NOW HERE'S THE TRUTH

To this day, I have continued to work in my full-time, corporate career while simultaneously building Luna Selene into the brand I know it can be.
It has been four years of tightrope walking between two competing dimensions, carefully navigating this rollercoaster ride that is my life.

Not only do I juggle a budding shoe brand and professional career but am also the proud mother of a beautiful nine-year-old boy.

This ride is full of extraordinary highs and plunging lows.
If you want to truly see what you are made of, become an entrepreneur.

On my lowest days, when I feel like I’m barely treading water, I remind myself of this:

Being small…

* I have the opportunity to know my customers and invite them to share their thoughts and opinions with me.

* I get to call all the shots and build my shoe brand exactly how I want.

* Means having the privilege of handwriting thank you notes to my customers, a true honor that I plan to continue until it becomes physically impossible.

* All orders are packed and shipped by yours truly, something that a larger brand would not be able to do.

Now, please join me in celebrating the side hustle.

I want to invite and inspire you to take a seat with me on this wild ride.
I know that we can do this together.

Let’s see what we can get away with.

Always with love,

Shannon Slack, Founder& Designer of Luna Selene

Shannon Slack dreamed of building a small luxury brand that was defined by a woman’s wish to reimagine her feminine style.

With the modern fashion industry focused on dressing down, she wanted to create a brand for women who cherished the art of dressing up.

A fierce lover of mid-twentieth-century fashion, her designs are classically inspired, feminine, and comfortable.

Red, the color of power, is the mainstay throughout many of her designs, while the block heel is incorporated to ensure Luna Selene shoes can be worn from “desk to dusk.”

Her vision has evolved since Luna Selene launched in the Fall of 2020, and she continues to create designs that are inspired and influenced by the women she meets every day.

The Jackie O. Houndstooth Bootie is a fashionable and timeless shoe, featuring a chic black and white houndstooth pattern. The intricate fusion of the houndstooth textile upper and the Venetian red heel creates a "classically cool" aesthetic.

This ankle bootie is perfect for channeling your inner Emily In Paris. It comes with a modern, 2-inch red patent block heel that is comfortable to wear all day long.

The luxurious gel, leather insole will mold to your feet, while the outsole with rubber grip provides maximum stability.

This unique shoe is perfect for any holiday party, and it's unlikely that anyone else will be wearing it (unless they have great taste and have already bought it, wink). You can wear it to coffee, dinner, drinks, nights out with the girls, holiday parties, and more!

Redefine Romance with the Timeless Beauty of the Monroe Red Pump - A Sublime Gesture Beyond Roses and Letters.

Indulge me for a moment, dear. Picture this: the perfect way to express your love for someone special. What comes to mind? Is it a bouquet of red roses or a sweet love letter?

Well, let me tell you, my dear, the Monroe Red Pump is a fan-favorite that will put all your conventional ideas to shame.

Crafted with premium Italian leather, this pump boasts a show-stopping, sunset-red, suede leather upper that will add color to your Valentine's outfit. And the best part? The gel insole ensures you won’t curse your shoes halfway through the night.

The Monroe Red Pump exudes elegance and sophistication, with its pointed toe that elongates the foot, illuminating a feminine silhouette. And let's not forget about the comfortable 3.1-inch block heel that will have you strutting your stuff like a true boss.

Now, let me give you a little insider tip, my dear. This hot, red pump is not just for Valentine's Day.

Oh no, no, no. It's perfect for any occasion that requires a killer outfit. From date nights to weddings and even the office, the Monroe Red Pump will set any room on fire.

So go ahead, my dear, channel your inner Marilyn and let the Monroe Red Pump do the talking. Follow our size conversions unless you want to hobble around like a baby deer.

Embrace Sophistication and Luxury with our Handcrafted Italian Shoes.

The Finer Details:
Made with premium Italian Leather and hand-crafted with care.
Produced in small batches by master shoemakers. Handcrafted in Italy.

How To Wear:
Dress up a "casual work day" by pairing these loafers with your favorite jeans and blazer. Add to a cute spring dress or white jeans for a soft, feminine vibe.

Where To Wear:
Best for Saturday afternoon, museum-hopping, cherry blossom strolls, and long lunches. Best for: Saturday afternoon, museum-hopping, cherry blossom strolls, and long lunches. This shoe will also act as a major staple in your workwear attire!

BELOVED CLIENTELE / FRIENDS & FAMILY

Our Honeycomb Campaign ends on March 12th, 2024. Take advantage of the chance to be a part of Luna Selene's history!

INVEST WITH US HERE >