Our Ethos
A Message From The Maker, Shannon Slack
In the very early days of Luna Selene, I had to choose what kind of brand we wanted to be. It would have been much easier to sell my shoes and scale my business if I had continued to move forward with manufacturing our shoes in countries with a low foreign exchange rate.
The first four months of business were about learning, stretching our legs, and testing- and we had an amazing time experimenting with different manufacturers.
As lovely as they were, I never felt comfortable with this business model, and I ultimately decided I wanted Luna Selene shoes to be solely handcrafted in Italy.
For over four decades, American companies, especially the footwear industry, have manufactured their products in economically depressed states for pennies on the dollar, often in substandard working environments.
Even items made with sustainable materials are often made in economically depressed states and are sold at enormous price markups.
It takes a lot of soul searching to create a business that aligns with your purpose, and I ultimately wanted a business that offers women a luxury shoe without the traditional luxury price tag.
Since founding Luna Selene in 2020, I have been blessed to work with the most inspiring individuals. I am also incredibly grateful that Luna Selene has opened my world to reach my beautiful customers, whom I consider friends ( even if we have never met).
x, Shannon
Beyond Luxury
Luna Selene is a brand beyond luxury; it's a heartfelt celebration of the woman who effortlessly balances her life's aspirations with the love and laughter of time spent with family and friends.
At Luna Selene, we cherish the journey of redefining luxury footwear by offering women true luxury comfort while continuing to preserve the timelessness of artisan craftsmanship.
We're passionately committed to ethical practices that uplift everyone involved in bringing Luna Selene to life.
We are committed to working with factories and suppliers who align with our fairness, respect, and integrity values.
It is important to us that everyone, from the artisans crafting our products to the women wearing them, is treated with dignity and enjoys benefits that go beyond the industry norm, ensuring a healthy balance between their work and personal lives.
Our Focus on Sustainability
Sustainability isn't just a buzzword for us; it's woven into the fabric of everything we do. From rigorous audits to ensure zero waste in our manufacturing processes to selecting textiles designed to endure, we're committed to making choices that protect our planet.
Our use of natural, non-toxic dyes and environmentally friendly packaging is a testament to our dedication to a sustainable future.
Our shoes and accessories, crafted with love in Italy, showcase the premium leather of Marche and are designed to be timeless, sophisticated, and sustainable—true fashion icons meant to be cherished and not discarded.
Celebrating All Women
Luna Selene is Shannon's tribute to all women—mothers, wives, sisters, daughters—who navigate the complexities of balancing life, family, and self. It's about supporting each other, especially those who strive daily to make positive impacts.
Join us at Luna Selene in our mission toward a more ethical, balanced, and beautiful world. Each step in our shoes and accessories is a step towards a new definition of modern femininity—elegant, strong, and conscious.
With Luna Selene, every woman's journey is celebrated, and every design tells a story of passion, empowerment, and hope for the future.
Welcome to our family, where we embrace the beauty of being perfectly balanced.