How Luna Selene Was Born

 

Shoes. Human kind has been wearing them for nearly 40,000 years and yet only in recent generations have they evolved in to an outlet for self-expression.

As someone who grew-up during the hay-day of Sex and the City, my love for high heels knew no bounds. Like every other college girl in 2007, I believed the “higher the heels, the closer to God.” However, after a decade in the workforce, with my mid-thirties in frighteningly close sight, I noticed that every time I bought a new pair of shoes, the height of the heel was getting lower and lower.

 “How do you even WALK in those shoes?!” middle-aged women would exclaim when I entered meetings. If they only knew that my closet was still filled with 5 inch stilettos.

The truth was, they had a point, though I still refused to throw in the towel on high heels. They made me feel powerful and sexy, making me feel like I was able to match men by being “up there” with the boys.

“Wouldn’t it be incredible to have a pair of heels that I can feel powerful in, while still looking sexy and sophisticated?” I thought to myself.

Then it came. The addiction. On a cold fall afternoon, the day before Thanksgiving 2018, I was hands-deep in stuffing when I decided to pop in one of my old Mad Men DVDs.


The show had been off the air for a few years and I had watched it here and there but had never gotten fully into it. Having received the first season as a gift eight years before, I had not even opened it.

I tore off the packaging and popped it in the player. The opening song started… that seductive tune of violins accompanied with a shadow of Don Draper falling from his Madison Avenue office, through a montage of All-American, classic advertisements.

My curiosity was peaked.

By the time the song came on for the second episode, I was hooked. The style of the early 60s captivated me. It was so glamorous, so chic and sophisticated. People knew how to DRESS. January Jones, Elizabeth Moss, Christina Hendricks; they all looked like they had just fallen out of a Lana Del Ray song, and I could not get enough.

THAT was the moment Luna Selene was born.

Flash forward to June 2020- the middle of the COVID-19 Pandemic. Like the rest of the world, I was struggling emotionally. Beyond blessed to still have my 9-5, I was writing resumes on the side and blogging about career, yet still something was missing.

I had started my career consulting side hustle to help other women advance professionally, as I had, but it was not enough. I wanted more.

I had listened to a career podcast a year before in which the host mentioned she wanted to eventually start her own career fashion line. Applying my makeup in the mirror, I mulled over how cool that would be and how some day I would like to do the same.

That day in June, I was searching for inspirational quotes to post on my Instagram page, when I stumbled upon a quote from Phil Knight, the founder of Nike.

“Play by the rules but be ferocious.”

I read this quote over and over again before going down the rabbit hole of Google, finding everything I could about the man who brought the world, “Just Do It.”

Suddenly, it hit me like a lightening bolt.

“I am going to start a shoe company for professional women!”

It didn’t matter that ¾ of the workforce was currently virtual. One day people were going to start trickling back to work and I was going to be there to help them.

I went back to my old episodes of Mad Men and began to work. These shoes were going to be sexy and retro. They were going to take women back in time, while moving them forward.

The name came as quickly as the idea itself. Luna Selene stemmed from my moonlighting side hustle. Selene, the goddess of the moon (Luna) was the perfect fit.

 

And the rest is history… or maybe just the beginning.

I believe a woman can do unstoppable things if she looks and feels her best, which is what inspired me to start Luna Selene. I want to create a true community where women can come together, while honing their feminine energy, bringing out all that is still beautiful in life.

 

Come with me on this journey and let's see what crazy, amazing things we can achieve.

 

Always With Love, 

Shannon

Shannon Slack dreamed of building a small luxury brand that was defined by a woman’s wish to reimagine her feminine style.

With the modern fashion industry focused on dressing down, she wanted to create a brand for women who cherished the art of dressing up.

A fierce lover of mid-twentieth-century fashion, her designs are classically inspired, feminine, and comfortable.

Red, the color of power, is the mainstay throughout many of her designs, while the block heel is incorporated to ensure Luna Selene shoes can be worn from “desk to dusk.”

Her vision has evolved since Luna Selene launched in the Fall of 2020, and she continues to create designs that are inspired and influenced by the women she meets every day.

The Jackie O. Houndstooth Bootie is a fashionable and timeless shoe, featuring a chic black and white houndstooth pattern. The intricate fusion of the houndstooth textile upper and the Venetian red heel creates a "classically cool" aesthetic.

This ankle bootie is perfect for channeling your inner Emily In Paris. It comes with a modern, 2-inch red patent block heel that is comfortable to wear all day long.

The luxurious gel, leather insole will mold to your feet, while the outsole with rubber grip provides maximum stability.

This unique shoe is perfect for any holiday party, and it's unlikely that anyone else will be wearing it (unless they have great taste and have already bought it, wink). You can wear it to coffee, dinner, drinks, nights out with the girls, holiday parties, and more!

Redefine Romance with the Timeless Beauty of the Monroe Red Pump - A Sublime Gesture Beyond Roses and Letters.

Indulge me for a moment, dear. Picture this: the perfect way to express your love for someone special. What comes to mind? Is it a bouquet of red roses or a sweet love letter?

Well, let me tell you, my dear, the Monroe Red Pump is a fan-favorite that will put all your conventional ideas to shame.

Crafted with premium Italian leather, this pump boasts a show-stopping, sunset-red, suede leather upper that will add color to your Valentine's outfit. And the best part? The gel insole ensures you won’t curse your shoes halfway through the night.

The Monroe Red Pump exudes elegance and sophistication, with its pointed toe that elongates the foot, illuminating a feminine silhouette. And let's not forget about the comfortable 3.1-inch block heel that will have you strutting your stuff like a true boss.

Now, let me give you a little insider tip, my dear. This hot, red pump is not just for Valentine's Day.

Oh no, no, no. It's perfect for any occasion that requires a killer outfit. From date nights to weddings and even the office, the Monroe Red Pump will set any room on fire.

So go ahead, my dear, channel your inner Marilyn and let the Monroe Red Pump do the talking. Follow our size conversions unless you want to hobble around like a baby deer.

Embrace Sophistication and Luxury with our Handcrafted Italian Shoes.

The Finer Details:
Made with premium Italian Leather and hand-crafted with care.
Produced in small batches by master shoemakers. Handcrafted in Italy.

How To Wear:
Dress up a "casual work day" by pairing these loafers with your favorite jeans and blazer. Add to a cute spring dress or white jeans for a soft, feminine vibe. 
 
Where To Wear:
Best for Saturday afternoon, museum-hopping, cherry blossom strolls, and long lunches. Best for: Saturday afternoon, museum-hopping, cherry blossom strolls, and long lunches. This shoe will also act as a major staple in your workwear attire!

BELOVED CLIENTELE / FRIENDS & FAMILY

Our Honeycomb Campaign ends on March 12th, 2024. Take advantage of the chance to be a part of Luna Selene's history!

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